农产品跨境电商供应链开展协同管理的策略探讨.pdfVIP

Logistics Sci-Tech January，2023 （the second half） 物流科技 2023 年第 2 期 1 月下   ●  ● 物流管理    文章编号：1002-3100（2023）02-0047-04 农产品跨境电商 供应链开展协同管理的策略探讨 Discussion on Collaborative Management Strategy of Cross-Border E-Commerce Supply Chain of Agricultural Products 李田华，马丽荣 （兰州石化职业技术大学 国际商务学院，甘肃 兰州 730060） LI Tianhua，MA Lirong （School of International Business, Lanzhou Petrochemical University of Vocational Technology, Lanzhou 730060, China ） 摘  要：推动乡村振兴不能仅仅依靠发展农业，如何实现乡村振兴的宏伟蓝图，最核心的支撑是产业振兴，这就需要 充分开发农村本土资源，因地制宜地挖掘出农村本地资源所蕴含着的巨大产业开发价值。跨境电商作为当今时代发展的新 浪潮，借助新型技术、网络信息手段来拓展营销方式和渠道，为农产品的出口销售提供了极大的便利和机遇。近年来，围绕“乡 村振兴”的主题，以农产品跨境电商供应链作为最新的产业发展着力点迎来了巨大的发展潜力，打开了农村地区农产品销 售的新渠道，为乡村振兴提供了巨大的发展空间。文章将从农产品跨境电商供应链开展协同管理的必要性、现实问题等方 面深入探讨农产品跨境电商供应链开展协同管理的有效策略。 关键词：农产品；跨境电商；协同管理 中图分类号：F323.7；F724.6；F274 文献标志码：A DOI：10.13714/j.cnki.1002-3100.2023.02.013 Abstract: Promoting rural revitalization cannot rely solely on the development of agriculture, and the core support of how to realize the grand blueprint of rural revitalization is the revitalization of industries, which requires to fully exploit rural local resources, to excavate the huge industrial development value of rural local resources. Cross-border e-commerce, as a new wave of development in the current era, expands marketing methods and channels with the help of new technologies and Internet information means, providing great convenience and opportunities for the export of agricultural products. In recent years, centering on the theme of“rural revitalization”, cross-border e-commerce supply chain of agricultural products as the latest industrial development focus ushered in huge development potential, opened new sales channels of agricultural products in r