国贸专业“双创型”跨境电商生态圈人才培养模式的设计与实践.pdfVIP

2023年第04期•总第346期 对处彼貿 ［经贸教育】 国贸专业 “双创型”跨境电商生态圈 人才培养模式的设计与实践 朱佩芬黄建标李丹 (湘南学院经济与管理学院 ，湖南郴州423000) ［摘 要］随着跨境电商的迅猛发展 ，相关产业对所需人才的要求也在不断变化 ，关键是人才的创新 创业能力 。根据实际情况 ，提出应用型本科院校国贸专业 “双创型”跨境电商 “四方协同十六步组合+ 四个阶段”的生态圈人才培养模式 。通过模式中各主体的激励分析 ，提出了设立相应激励因子 ，并探讨了 该模式在湘南学院的实践情况。 ［关键词］国贸专业 ；双创型 ；跨境电商 ；生态圈 ；人才培养模式 ［中图分类号］G420 ［文献标识码］A ［文章编号］2095-3283(2023)04-0153-04 Desig and Practice of Talent Training Model of ^I ovatio and Entrepreneurshipw Cross-border E-commerce Ecosphere for International Trade Major Zhu Peifen Huang Jianbiao Li Dan (School of Economics and Management, Xiangnan University, Chenzhou Hunan 423000) Abstract: With the rapid development of cross-border e-commerce, the requirements of cross-border e-commerce- related industries for their talents are also constantly changing accordingly. The key to cope with the changes in the requirements is the innovation and entrepreneurship ability of cross-border e-commerce talents. According to the practica demand, this paper designed the ecosystem talent training mode of “Four-party cooTdination”+ uSix- step combination+ Four phases55 ofinnovation and entrepreneurship cross-border e-commerce for internationa trade major in application-oriented undergraduate universities. Through the incentive analysis of a players in the model, the corresponding incentive factor was proposed, and fina y discussed the practice of the mode in Xiangnan University. Key Words: Internationa Trade Major; Innovation and Entrepreneurship; Cross-border E-commerce; Ecosphere; Talent Training Mode 一 、引言 式 。为适应跨境电商的发展 ，相关产业对其所需跨境电 当前 ，跨境电商迎来了巨大的发展契机 ，已成为拉