2023年假日消费报告.pptx

500

Hispanics

250

Asians

250

AfricanAmerican

500

N.H.Whites

ScreeningCriteria

Self-identifyingasAsian,

AfricanAmerican,HispanicorN.H.White

18+years

SurveyMethod

OnlineSurvey

RegionalCoverage

National

Methodology

FieldTiming

October02–12,2023

TOTALSAMPLE1,500

2

Overall,2outof5consumerssaytheystarttheirshoppingbeforeBlackFridayandspreadthepurchasesoutovertheholidayseason.Justunder20%saytheyarenotplanningonbuyinganygiftsthisseason.

Aboutone-quarterofholidayshoppersareplanningonspendingmoreonChristmasgiftsthisyearthanlastyear.Thesamepercentageplantospendlessthisyear.

Holidayshoppersplantospendanaverageof$433thisyearongifts.Thisissignificantlylessthantheamountreportedin2018($506).

Consumersaremostlikelytogetideasfortheirholidayshoppingfromfamilyandfriends,followedbyin-storedisplaypromotions.

MorethanhalfofconsumersplantodotheirholidayshoppingviaonlineretailerslikeAmazon,eBayandTemu.

Holidayshoppersaremostlikelytomakeonlinepurchasesviatheirsmartphone.

Clothing,giftcardsandtoys/gamestopthelistofgiftsthatshopperswillbuythisholidayseason.

Over40%ofHispanicscelebrateThreeKing’sDay.Thisismostcommonamongforeign-bornandSpanish-dominantHispanics.

KeyFindings

3

DetailedFindings

3outof10consumersstarttheirshoppingonBlackFriday/CyberMonday,with

Asiansbeingthemostlikelytodoso.

Another3-in-10shopbeforeBlackFriday.

Justunder20%arenotplanningtoshopfortheholidays.

September

October

November,before

BlackFriday/

EndofNovember

Firstweekof

1-2weeksbefore

Shopatthelast

Thedayafter

Notsureyet

Notplanningon

Thanksgiving

CyberMondaydeals

December

theholidays

minute

Christmas

shoppingthisyear

(n=500)(n=250)(n=250)