英语_礼貌原则在商务英语信函中的应用.docxVIP

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摘要

随着中国国际贸易的不断发展，中国经济与对外经济的关系日益紧密。商业信函逐渐成为人们在经济领域内的一种重要的交际手段，通过它人们可以交流信息、联系业务、商谈贸易、磋商、处理问题、传递友谊等。商业信函的特点和功能决定了商业信函中必须注重礼貌原则的体现。商务英语信函是国际贸易双方进行书面商务信息沟通的重要手段,其撰写的成功与否对企业的业务有着极其重要的影响。本文采用了理论分析法、比较研究法和文献研究法，基于语用学礼貌原则理论介绍了礼貌原则的六大准则，阐述了礼貌原则在商务英语信函中的具体应用，通过对商务英语信函中的具体案例分析，强调了在信函中礼貌原则的应用和细节处理的重要性。在对外经济贸易中应注意充分考虑对方处境、保持客观态度和关注文化差异，从而提高贸易成功率。为以后建立友好的业务关系、获取业务所需的信息、促进业务的顺利沟通打下良好的基础。了解礼貌原则在商务英语信函中的应用，有助于提高商务谈判的效果，促进国际贸易的顺利进行。

关键词：礼貌原则；商务英语；信函；应用

ABSTRACT

WiththecontinuousdevelopmentofChinasinternationaltrade,therelationshipbetweenChinaseconomyanditsforeigneconomyisbecomingincreasinglyclose.Businesslettershavegraduallybecomeanimportantmeansofcommunicationintheeconomicfield,throughwhichpeoplecanexchangeinformation,contactbusiness,discusstrade,negotiate,dealwithproblems,conveyfriendshipandsoon.Thecharacteristicsandfunctionsofbusinesslettersdeterminethattheprincipleofpolitenessmustbeemphasizedinbusinessletters.BusinessEnglishletterisanimportantmeansofwrittenbusinessinformationcommunication,etc.Thesuccessofitswritinghasanextremelyimportantinfluenceonthebusinessofanenterprise.Thispaperadoptsthetheoreticalanalysis,comparativeresearchandliteratureresearch,basedontheintroductionoftheprincipleofpoliteness,expoundsthespecificapplicationofpolitenessprincipleinbusinessEnglishletter,throughthespecificcaseanalysisofbusinessEnglishletter,emphasizedtheimportanceofapplicationanddetailprocessingintheletter.Inforeigneconomicandtrade,weshouldpayattentiontothesituationoftheotherside,maintainanobjectiveattitudeandpayattentiontoculturaldifferences,soastoimprovethesuccessrateoftrade.Forthefutureestablishmentoffriendlybusinessrelationship,accesstobusinessrequiredinformation,promotethesmoothbusinesscommunicationtolayagoodfoundation.Understandingtheapplicationoftheprinciple