可编辑文档：波兰超市用户分析报告：Biedronka-外文版培训课件2024.7，temu.pptx

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2024-10-14 发布于广东
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可编辑文档：波兰超市用户分析报告：Biedronka-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSGrocerystores:BiedronkashoppersinPolandConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofBiedronkashoppersinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkBiedronkashoppersinPoland(’’brandusers’’)againstPolishgrocerystoreshoppersingeneral(’’categoryusers’’),andtheoverallPolishconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingPoland)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Sample:Internetusers,aged18–64,quotassetongenderandageFieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof80%,BiedronkaisthemostusedgrocerystoreinPolandManagementsummary:brandusageandcompetitionTop10mostusedgrocerystoresinPolandBiedronkaLidl80%56%?abka37%34%KauflandAuchan25%25%DinoCarrefourNETTO24%19%18%18%DelikatesyCentrumLewiatan4Notes:Fromwhichofthesestoresdoyouregularlybuyfoodandproductsforeverydayuse?;MultiPick;Base:n=2,034grocerystoreshoppersSources:StatistaConsumerInsightsGl