2025年广告展望报告.pdf

Keyinsightsonconsumer,advertising,

andmediatrendswithdatagathered

fromnearly700leadingmarketing

industryprofessionals.

Tableofcontents

Introduction3

ForewordbyBrianWieser,MadisonandWall4

Insight01:

Adspending:Marketerscontinuetoprioritizedigitalchannels5

Insight02:

AI:TopconsumertrendsurpassesCTV7

Insight03:

Automation:Thefastest-risinginvestment9

Insight04:

Shiftingfocus:Preparingforamulti-IDfuture11

Insight05:

Actionability:Criticalforadverification12

Insight06:

Creative-mediagap:Smallstrides,bigopportunities13

ConclusionandMethodology14

AboutMediaoceanandFlashtalking15

2©2025Mediaocean

Introduction

ThankyouforreadingMediaocean’s2025Advertising

OutlookReport.Theseinsightsreflectinputfromnearly

700marketingprofessionals,focusedonkeyconsumer

andtechnologytrendsalongwith2025H1projected

mediainvestments.

Weprimarilysurveyedmarketersandagencies,

butalsoincludedperspectivesfrommediacompanies,

measurementfirms,techplatforms,andotherindustry

cohorts.Thisistheseventhinourserie