新未来大学英语 综合教程2（智慧版） Unit 3 Objectives+warming up.pptx

3Secretsofadvertising

ObjectivesSection1Episode1LanguagefeaturesofanadtoanalyzelanguagestrategiesforyouradtokeeptothepointindiscussiontoconsiderculturaldifferencesinadvertisingEpisode2VisualdesignandplacementofanadtoanalyzevisualdesignandplacementstrategiesforyouradtochooseadvertisingstrategiesProjecttocreateanad

Section2TextAThepowerofpersuasiontodeducethemeaningofnewwordsfromtheircontexttoremainobjectiveinthefaceofpersuasiontowriteanessaydescribingaforeignbrand’sadandexplainingwhyitappealstoyouTextBWastenot,wantnottoreflectonpersonalconsumptionhabitsObjectives

Warmingup1Workinpairs.Taketurnsaskingandansweringthequestions.1.Whatis“ad”shortfor?2.Wherecanyouseeads?3.Whatisthepurposeofanad?4.Inyouropinion,whichtypeofadsaremoreeffective,onlineadsorprintads?5.Whyisgraphicdesign(平面设计)importantforads?

Warmingup6.Whydoadvertisersusecelebrities(名人)?7.Dofunnyadswork?Why?8.Canyousayafamousadvertisingslogan(广告语)inEnglishorChinese?9.What’syourfavoritead?10.Whattypeofadsannoyyoumost?

WarmingupA:Alice,whatis“ad”shortfor?B:It’sshortfor…,Iguess.Wherecanyouseeads?A:…1.Whatis“ad”shortfor?2.Wherecanyouseeads?Itisshortfor“advertisement”.Icanseeadsalmosteverywhere,forexample,inthestreet,onTV,online,evenintheelevator,etc.

Warmingup3.Whatisthepurposeofanad?4.Inyouropinion,whichtypeofadsaremoreeffective,onlineadsorprintads?The?purpose?of?an?ad?is?to?encourage?people?tobuy?things.Online?ads?may?look?more?effective,?because?most?people?use?digital?media.?Also,?it’s?easy?to?click?through?to?the?products?from?online?ads.Print?ads?may?look?more?attractive.?They?may?be?better?for?high-end?or?expensive?products.

Warmingup5.Whyisgraphicdesign(平面设计)importantforads?6.Whydoadvertisersusecelebrities(名人)?Good?graphic?design?can?make?