新编商务英语精读4unit.pptxVIP

Unit3OrganizationalCulture

Inbusinessworld,organizationalculturetakestheformof“corporateculture”,whichmeansthefosteredandacceptedwayallmembersofacompanydothings.

Andcorporatecultureisinitiallyestablishedbythefounderofacompany,passeddownandrepresentedinallthecompanysactivities(especiallyceremonialactivities)andstaffsspeechandbehavior.

Usually,corporatecultureisdividedintofourstratums:materialcontents;behavioralcontents;systematiccontents;spiritualcontents.单击此处添加大标题内容

materialcontentslayoutofoffice,floorshop,dormitory,buildings,etc.behavioralcontentsmarketing,advertising,management,staffsspeechandbehavior,etc.systematiccontentsregulationsonwhatllbeprizedorpunished,rituals,socialization,etc.spiritualcontentsvalues,mindsofbusinesssocietyandbusinessenvironment,etc.

Whycorporateculturecanreceivepeoplesincreasingattention?Corporatecultureisvirtuallyrepresentingthevalues,developmentgoalsofthecompany,unifyingallstaffsminds,speechandbehavior.

Readingone

单击此处添加大标题内容StructurePartI(P1)Introduction:Theconceptoforganizationalculturediscoursecommunity.PartII(P2~3)Differentculturesindifferentorganizationsareconstructedbythepeoplewhofoundandchangetheorganization.PartIII(P4~5)Analysisofanorganizationscultureandsubculture.PartIV(P6~8)Analysisofanorganizationsdiscoursecommunitiesanditscoverage.

sensitive:a.quicktofeelorshowtheeffectofbesensitiveto:对……敏感e.g.Enterprisesinmarketeconomymustbesensitivetomarketinformation.n.+-sensitiveadj.对……敏感的e.g.Thesearealllight-sensitivematerials.Market-sensitivebusinessescanstandmorechanceofsuccess.keylanguagepoints

sensible:a.明智的，通晓事理的sensory:a.感觉的，感官的sentimental:a.情绪的；多愁善感的sensational:a.很好的；轰动的，煽情的

value#2022

行业集中度