（33页PPT）某著名企业DDAReport124.pptVIP

MarketStudyReportTheDalianDevelopmentArea2002?2001PricewaterhouseCoopers.PricewaterhouseCoopersreferstotheindividualmemberfirmsoftheworld-widePricewaterhouseCoopersorganisation.Allrightsd.pwc

TableofContentsIntroduction P3PartOne: ProductsCustomersIntheDDAP7PartTwo: RegionalMarketOverviewP19PartThree:BusinessEnvironmentintheDDAP24Page2

IntroductionPricewaterhouseCoopersPage3

Introduction Establishedin1984,theDalianDevelopmentArea(DDA)isoneofChina’sfirstdevelopmentzoneslocatedinthenorthernportcityofDalian.Sincethe1984,DDAhassuccessfullyattractedatotalofUS$11.8billionforeigninvestmentanditsGDPhasreachedUS$17billionTheDDAiscurrentlyexploringanewstrategyoflettinginternationalprofessionalpaniessuchasPricewaterhouseCoopers(PwC)tohelpintroducetheDDAtoforeignpanies.Itsmainobjectiveistoattractmoreforeignpaniestosetupbusinessesthere.BeingengagedbytheDDA,PwCChinaMarketResearchteamhasconductedalimitedscopemarketstudyontheDDAandthefollowingisapresentationonourkeyresearchfindingswhichmaybeusefultoforeignpanieswhoareeitherinterestedinenteringtheChinesemarketforthefirsttimeorexpandingtheirexistingbusinessoperationstoanewpartofChina.Page4

IntroductionItshouldbenotedthatthisreporthasfocusedprimarilyonthemarketopportunitiesofproductdemandandpotentialcustomersbasedonourprimaryresearchinterviewswith82paniesintheDDA,althoughwehavealsoincludedsomeperspectivesabouttheregionalandnationalmarketpotentials.Sincetherearemorethan1,000paniesintheDDA,findingsinthisreportobviouslydonotrepresentthepletemarketopportunitiesintheDDA.WehavefurtherassumedthosewhoareinterestedinsettingupbusinessinChinaunderstandthattheproductdemandintheDD