2026年国际商务英语一级考试练习题及参考答案【培优】.docxVIP

2026年国际商务英语一级考试练习题

第一部分单选题(50题)

1、Inbusinessnegotiation,whatdoesBATNAstandfor?

A.BestAlternativetoaNegotiatedAgreement

B.BasicAgreementforTradeNegotiationsandApprovals

C.BilateralAgreementonTradeNegotiationTerms

D.BusinessActionforTradeNegotiationAgreement

【答案】：A

2、A______isabusinessarrangementwhereoneparty(thefranchisor)grantsanotherparty(thefranchisee)therighttouseitstrademarkandbusinessmodel.

A.JointVenture

B.StrategicAlliance

C.Franchise

D.WhollyOwnedSubsidiary

【答案】：C

3、Whatisthemaindifferencebetweenahardsellandasoftsellapproach?

A.Hardsellfocusesonbuildingrelationships,whilesoftsellfocusesonclosingthedealquickly.

B.Hardsellisaggressiveanddirect,whilesoftsellispersuasiveandrelationship-oriented.

C.Hardsellisusedforcheapproducts,whilesoftsellisusedforexpensiveproducts.

D.Hardsellinvolveswriting,whilesoftsellinvolvesspeaking.

【答案】：B

4、The(SWIFT)networkisprimarilyusedfor______.

A.Stocktrading

B.Internationalwiretransfers

C.Cargotracking

D.Marketresearch

【答案】：B

5、WhatdoesL/Catsightmeaninpaymentterms?

A.TheL/Cisvalidforimmediatepresentation

B.Paymentismadeimmediatelyuponpresentationofcompliantdocuments

C.TheL/Crequiressightdraftonly

D.Paymentisdeferredfor30days

【答案】：B

6、Ininternationalmarketing,whatistheprimaryadvantageofstandardizationofmarketingmix?

A.Betteradaptationtolocalmarketconditions

B.Significantcostreductionsthrougheconomiesofscale

C.Enhancedabilitytomeetspecificculturalpreferences

D.Reducedregulatorycompliancecomplexity

【答案】：B

7、Whenpreparingabusinesspresentationforaninternationalaudience,whatisanessentialconsideration?

A.Usecomplexjargontodemonstrateexpertise.

B.Speakonlyinyournativelanguageandprovidenotranslation.

C.Adaptvisualstobeculturallyneutralandavoididioms.

D.Rushthroughslidestocover