2025 年末搜索趋势报告：筑牢搜索策略，布局 2025 下半场与未来.pptxVIP

Endof2025

SearchTrendsReport

Future-ProofYourSearchStrategyfortheRestof2025Beyond

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TrendsbyIndustry

Discoverthelatestsearchtrendsintravelandtourism,health,B2B,quick-servicerestaurants(QSR),automotive,andecommerce.

AISearch

Learnthemostsignificantdevelopmentsandimpactstothediscoverabilitylandscapefromchangingartificialintelligencetechnology.

4KeyTakeaways

Whatdiscoverabilityactionsyoushouldprioritizetoensuresearchsuccess.

TrendsToWatch

Prepareyoursearchstrategyfortherestof2025andbeyondwiththeseimportantdevelopments.

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WhatToPrioritize

Future-proofyoursearchstrategyfortherestof2025—andbeyond

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Sitetrafficfromsearchisnotagiven,butattributionmodelscanhelpteamsbetterunderstandhowtomoveaudiencesintomeaningfulsiteengagementsand

conversion.

Seektobreakoutsearchmetricsbasedonhigher-funnelversuslower-funnel

searchestomeasureimpressionsandattributionthatcancontributetositeconversions.

GetaheadandproactiveIyeducatestakehoIdersevenoutsideof

marketingteamsaboutthechangesinsearch.Helporganizationalleadersunderstandthelimitationsof

chatbotsandLLMs,aswellastheopportunities.

ChatGPTwiIInotrepIaceyoursearchexpert,butenablingyoursearchexperttouseAItoolswillunlockmoreopportunities.

GetbeyondGooglealone,becauseAl

discoverabiIityisimportantfromsociaItosearchtocommerceengines.

It’scriticaltoconnectinformationand

contentacrossdifferentchanneIsand

pIatforms.Thispaintsaclearerpictureofcustomerneedsincontext,ensuringmorecomplete,contextualcontentisavailabletoappearinsynthesizedAIanswers.

Yourbrandcan’tbeeverywhereatonce.Investinunderstandingyouraudience,

howandwheretheysearch,andthetasksthattheyturntosearchfor.

Becomeanexpertinwhereyourkey

audiencesturntosea