体验英语视听说电子课件B4U4.pptVIP

大学体验英语视听说教程第四册高等教育出版社华中科技大学

UNIT4SecretstoWintheChineseMarket

Comingtogetherisabeginning,stayingtogetherisprogress,andworkingtogetherissuccess.HenryFord

BackgroundInformationUnitOverviewLesson1Lesson2SupplementaryReadingAgendaHomelistening

WiththerapidgrowthoftheChineseeconomyandmorefrequentexchangebetweenChinaandtheoutsideworldineveryaspectoflife,moreandmoreforeigncompaniesshowtheirinterestsinChinesemarket,takeactionstoinvestinChina,andcarryoutcomprehensivestrategiestowinChinesecustomers.Thisunittacklesnotonlythetheoreticaldiscussionbutalsothecasestudyofforeigncompanies’businessactivitiesinChina.Studentsareprovidedwithplentyofopportunitiestoread,listen,discussandinvestigateonthistopic.UnitOverview

BackgroundInformationSamGoodman’snewbookWhereEastEatsWesthasalreadybeencausingastirintheWest.AlreadypartoftheMBAcurriculumforBostonCollegeandUniversityofTexas,thisbookisanaccessible,easytoreadguidetodoingbusinessinChina.Unlikemanyotherbooksofthesamenature,Goodmanwritesinafun,easy-to-digeststylethatmakesitpopularamongstpeoplefromallwalksoflife.DrawingfromhisfirsthandexperienceinChina,thebookisanunparalleledguidethatoffersarefreshingtonetowhatcanbeafrustratingtopic.EntrepreneursenroutetoChinaarehungryformanythings–newexperiences,challenges,accomplishmentsand,ofcourse,money.Butinfartoomanycases,thesenewbieslearntoolatethatChina—wherebusinessiskingandeveryoneislookingoutforNo.1—eatsyoungentrepreneursforbreakfast.Forthosewishingtoavoidbeingcaughtinthegrindingeconomicjawsofthemotherland,SamGoodman’sbookisanessentialread.

Mr.Goodman’sbestnuggetsofwisdomontheparticularlyuniqueaspectstodoingbusinessinChinaarehisexplanationsoftheimportanceof“givingfa