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大学体验英语视听说教程第四册高等教育出版社华中科技大学
UNIT4SecretstoWintheChineseMarket
Comingtogetherisabeginning,stayingtogetherisprogress,andworkingtogetherissuccess.HenryFord
BackgroundInformationUnitOverviewLesson1Lesson2SupplementaryReadingAgendaHomelistening
WiththerapidgrowthoftheChineseeconomyandmorefrequentexchangebetweenChinaandtheoutsideworldineveryaspectoflife,moreandmoreforeigncompaniesshowtheirinterestsinChinesemarket,takeactionstoinvestinChina,andcarryoutcomprehensivestrategiestowinChinesecustomers.Thisunittacklesnotonlythetheoreticaldiscussionbutalsothecasestudyofforeigncompanies’businessactivitiesinChina.Studentsareprovidedwithplentyofopportunitiestoread,listen,discussandinvestigateonthistopic.UnitOverview
BackgroundInformationSamGoodman’snewbookWhereEastEatsWesthasalreadybeencausingastirintheWest.AlreadypartoftheMBAcurriculumforBostonCollegeandUniversityofTexas,thisbookisanaccessible,easytoreadguidetodoingbusinessinChina.Unlikemanyotherbooksofthesamenature,Goodmanwritesinafun,easy-to-digeststylethatmakesitpopularamongstpeoplefromallwalksoflife.DrawingfromhisfirsthandexperienceinChina,thebookisanunparalleledguidethatoffersarefreshingtonetowhatcanbeafrustratingtopic.EntrepreneursenroutetoChinaarehungryformanythings–newexperiences,challenges,accomplishmentsand,ofcourse,money.Butinfartoomanycases,thesenewbieslearntoolatethatChina—wherebusinessiskingandeveryoneislookingoutforNo.1—eatsyoungentrepreneursforbreakfast.Forthosewishingtoavoidbeingcaughtinthegrindingeconomicjawsofthemotherland,SamGoodman’sbookisanessentialread.
Mr.Goodman’sbestnuggetsofwisdomontheparticularlyuniqueaspectstodoingbusinessinChinaarehisexplanationsoftheimportanceof“givingfa
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