从检索提问到智能对话：AI 聊天机器人如何重构搜索生态.pptxVIP

May2025

FromQueriesto

Conversations:

HowAIChatbotsAre

RedefiningSearch

Visibilitytodayisaboutbeingselected,cited,

andtrustedbyAIplatforms.Brandsadaptingtothischangewillleadtheconversation.

CyDelaVega

OrganicSearchExpert

MAY2025

2

1.0

Understandingthe

TechPoweringAISearch

FromGenerativeAItoLLMs,here’showtoday’ssearchtools

areevolvingandwhyitmattersfordiscoverability.

MAY2025

3

HybridPlatform

Blendstrainedmodelswithcurrentwebdata

Search-Centric

Useslivewebsearchasafoundation

Social-Driven

Pullsinsightsfromsocialplatforms

MeettheAIPlatformsShapingSearch

AIchatbotsarechangingsearchfromstaticresultstofast,real-timeconversations.Eachplatformhasuniquestrengths,fromliveupdatestosocialinsights.UsersmayevenmoveacrossmultipleAItoolstoclarifytheircoreneedbeforetheyevervisitabrandsite.

Allplatformsabovehavesomekindofsearch/citationcapabilitiesavailable

4

Platform

Type

Citations

LinksinResponses

BestFor

ContentFocus

TrafficPotential

forBrandWebsites

ValuetoOptimizeforSearchTraffic

Perplexity

Search-Centric

Yes

Timely,factualanswers

Rewardsclear,structuredcontent

Medium/High

High

Gemini

Search-Centric

Yes

Google-focusedcontent

Favorsauthoritativecontentwith

citations

Medium

Medium

ChatGPT

Hybrid

Yes

Instructional,comparisonqueries

PrefersconciseBingindexedcontent

Medium

Medium

Claude

Hybrid

Yes

Trustedexpertcontent

Prefersverifiable,trustworthysources

Medium

Medium

Copilot

Hybrid

Yes

Brandeddocs,helpcontent,FAQs

UsesBingandMicrosoftSearch

Medium

Medium

Grok

Social-Driven

Yes

Real-timesocialvisibility

SurfacesbrandmentionsfromX

Medium

Low

HowLLMsSurface,CitePrioritizeBrandContent

AIplatformsvaryinhowtheysurface,cite,andprioritizebrandcontent.ThissnapshotshowswhereeachexcelsandwhereSEOeffortsaremostlikelytodrivevisibilityandtrafficacrossAI-drivensearch.

SOURCES:Additionalcont