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专题一阅读理解

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A篇

CrowdfundingisafundraisingmethodthatmakesuseofthepoweroftheInternetandsocialnetworks．Itinvolvesraisingsmallamountsofmoneyfromalargenumberofindividualsorinvestors，typicallythroughonlineplatforms．Theseplatformsconnectentrepreneurs(创业者)withpotentialbackerswhocontributefundstosupportaspecificproject，business，oridea．

TypesofCrowdfunding

Donation-basedCrowdfunding—Peopledonateasmallamountofmoneywithoutreceivingcredit．

Reward-basedCrowdfunding—Backersgetareward，suchasaproductsampleoreasyaccess，inexchangefortheircontribution．Thismodelispopularwithstart-upsandcreativeprojects．

Equity(股权)Crowdfunding—Investorsreceivesharesorequityinthebusinessinexchangefortheirfunding．Thismodelisidealforsmallbusinesseslookingtoraisesubstantialcapitalandissubjecttospecificregulations．

DebtCrowdfunding—Entrepreneursborrowmoneyfrombackersandagreetorepayitwithinterestovertime．Thismodelissimilartoaloanandissuitableforbusinesseswithaclearrepaymentplan．

TipsforaSuccessfulCrowdfundingCampaign

Setcleargoals:Defineyourfundinggoal，thepurposeofthefunds，andhowyoullusethemoney．

Persuasivestory:Makeanappealingandgenuinestoryaboutyourbusiness．Explainwhyitmattersandhowbackerscontributionswillmakeadifference．

Transparency:Betransparentandhonestaboutyourprojectsprogressandanychallengesyouencounter．Backersappreciatehonesty．

Fulfillpromises:Onceyourcampaignissuccessful，fulfillyourpromisestobackerstimelyandcommunicateregularly．

1．Whichofthefollowingappealstostart-ups?

[A]Donation-basedCrowdfunding．

[B]Reward-basedCrowdfunding．

[C]EquityCrowdfunding．

[D]DebtCrowdfunding．

2．Tosucceedincrowdfunding，whatareyouadvisedtodo?

[A]Setahighergoalthanwhatyoureallyneed．

[B]Keepthedifficultiesyouencountertoyourself．

[C]Draftanattractiveanda