埃塞俄比亚市场报告‌：TaskMoby案例研究.pptxVIP

EthiopiaMarketReport

TaskMobycasestudy

April2025|RadicleDevelopment

3Background

Howaredigitalinclusionandpovertyalleviationrelated?

6CaseStudy:TaskMoby(Africa118)TaskMobyMarketAnalysis

8TaskMobyuserelatedtopovertyalleviation?JobCreation

PovertyReduction

LivelihoodImprovement

IncreasedResilience

13Whatroledomarketconditionsplay?

YouthUnemployment

AffordabilityofMobileConnectivityandDevicesCompetitionandMarketplace

RegulationsImpactingtheGigEconomy

Licensing

WorkerProtection

GenderNorms

SecurityandPoliticalStability

FinancialInclusionandDigitalFinance

RegionalDiversity

Transportation

DigitalInfrastructureandQualityofService

EnergyInfrastructure

BasicandDigitalLiteracy

22Conclusions

Acknowledgements

Endnotes

Contents

Thiscasestudyispartofthisseriesofresearch,exploringthefollowingquestions:

•Howarebusinessesandtheirabilitytoscaleaffectedbymarketconditions?

•Howarebusinesses,inturn,changingtheirmarketenvironment?

•Whoaretheusersofthebusinessproduct?

•Whatistheimpactofthebusinessproductontheseindividuals’livelihoodsandsocio-economicstatus?Andwhatroledidmarketconditionsplayinthisimpact?

Lookforothercasesinthisseries:

Lumkani(SouthAfrica),GeoKrishi(Nepal),andEnsibuuko(Uganda).

TheGSMAInnovationFundsourcessolutionsleveragingdigitalandemergingmobiletechnologiesandsupportsthemtoscale.Theaimofstimulatingdigitalinnovationistodeliversustainable

businessesthatcancreatelarge-scalesocio-economicimpactthroughdigitaltechnologyandmobileinternet.

TogetherwiththeUK’sForeign,CommonwealthandDevelopmentOffice(FCDO),andSwedish

InternationalDevelopmentCooperationAgency(SIDA),theGSMAInnovationFundcommissionedaseriesofresearchandevaluationprojectstoexamineandunderstandtheconnectionofitsworkd