未来的BSS：构建新的以客户为中心的战略.pptxVIP

futureBSS:

buildingnew

customer-focusedstrategies

ComposableITecosystems

February2025|

TRENDREPORT

03thebigpicture

06section1:what’satstake?–driversforBSStransformation

12section2:themust-havefeaturesofmodernBSS

24section3:partnerecosystemsandplatformmodels

29additionalfeature:Etiya–revolutionizingBSS:howtounleashthepowerofAItodrivepersonalizationandenhanceefficiency

32additionalresources

contents

big

picture

the

Thenextdecadeofnewtelecomsbusinessopportunitieswillalsohingeonthesesystemsbeingabletoadapt

toprovidenewrevenueopportunitiesincomplex

multivendorandincreasinglyautomatedecosystems.

Thecomingageofhyper-automationintelcooperationsdemandsthatmultiplesystemsfunctionasasingle,

cohesiveBSSwhole.

Inthisreportwelookatthechangingcapabilities

ofthedistinctapplicationareaswithinBSSandthe

businessimpactthatevolutioncreates.AndweexplorethelinkagesbeingmadeinopenITarchitectures

andnetworks–suchasBSSfulfillmentunderservice

orchestrationlinkedinaclosedloopwithassurancein

OSS–whichwillenableCSPstooptimizeprocessesandITinvestments.

AtTMForumweareseeingmass-marketapproachestoestablishingtheselinkagesthroughourworkwithOpenAPIsandtheOpenDigitalArchitecture(ODA).

Butthewayinwhichindividualtelcosbuildtheirown

specificBSSarchitecturesfromthatcommonbasemaywellprovetobethekeytodifferentiation,competitiveadvantageandultimatelynewgrowth.

Aspartofourresearchintothischangingmarketwe

haveconductedanewsurveygarnering200responsesfromCSPdecision-makers,rangingfromCIOsto

systemsengineers.Inaddition,wespoketoBSSbudgetholdersabouttheiraspirationsandstrategies.These

conversationsrevealedthatthereisgenuinechangeintheBSSspacebeingmandatedfromthemostsenior

managementlevelswithintelcos.In