未来100强：2026年忠诚度趋势与洞察.docxVIP

LOYALTY

2026

AFOCUSONLOYALTYTHEFUTURE100

Foreword

ThefutureofLoyaltydoesn’tlieinthenextadvertising

campaign–butinthedepthofrelationshipsbuilt

onauthenticity,empathyandcapacityfortransformation.

In2026,thebrand-consumerrelationshipisbeingrewritten,

demandingamuchdeeperandmultifacetedunderstanding.It’snolongerjustaboutwhatissoldorhowitissold,butaboutwhoyouare,whatyourepresent,andhowyouconnectinanincreasingly

intelligentanddemandingworld.

Asweanalyzethecurrentswithinthemarketforthecomingyear,itisevidentthatthemechanismsofloyaltyandengagement

arebeingradicallytransformed.Loyaltyisnotbought–it’slivedthroughLivingloyalty(Trend#63globalFuture100report),wherebrandsintegrateintotheconsumer’slifestyle,rewardingwellnessandconsciouschoices.ThisconnectiondeepensinStorytelling

universes(Trend#37globalFuture100report),whereconsumersseektoinhabitnarrativeworldsthatresonatewiththeiridentities,fosteringfandomsthatgobeyondoccasionalpurchases.

However,unprecedentedtechnologicaldisruptionloomsonthehorizon.Acommerce(Trend#68globalFuture100report)posesanexistentialchallengetotraditionalmarketing,asAIagentswillhandlepurchasingdecisions,prioritizingalgorithmicoptimizationoveremotionalbranding.Brandsmustfigureouthowtobuild

loyaltywithamachine,whilesimultaneouslycultivatinghumanconnectionthroughCodedempathy(Trend#95globalFuture

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100report),developingAIinterfacescapableofunderstandingandrespondingtoemotions,andcreatingasenseofbeingtruly“heard.”

Inaworldsaturatedwithinformationandmisinformation,Truth

literacy(Trend#03globalFuture100report)becomesacritical

skillandaconsumerdemand.Brandsar