2025年剑桥商务英语（BEC）初级考试试卷详解与实战演练.pdfVIP

2025年剑桥商务英语(BEC)初级考试试卷

详解与实战演练

考试时间：分钟总分：分姓名：______

一、阅读理解

要求：阅读以下文章，并根据文章内容回答问题。

Acompanyisplanningtointroduceanewlineofproducts.The

articlediscussesthemarketingstrategythecompanyisconsideringto

promotetheseproducts.

1.Thecompanyisintroducinganewlineofproductsthatareaimed

at.

a)youngadulIs

b)middle-agedadults

c)olderadults

d)allagegroups

2.Thecompanyplanstousesocialmediatopromotetheirnew

products.WhichofthefollowingplatformsisNTmentionedasa

potentialchannelforpromotion?

a)Facebook

b)Instagram

c)Twitter

d)Linkedln

3.Thearticlestatesthatthecompanywillconductasurveyto

understandtheneedsandpreferencesoftheirtargetaudience.Whatis

thepurposeofthissurvey?

a)Todeterminethebestmarketingstrategy

b)Toidentifypotentialissueswiththenewproducts

c)Togatherfeedbackonexistingproducts

d)Toassesstheeffectivenessofthemarketingcampaign

4.Accordingtothearticle,thecompanywillpartnerwith

inflnpncprs:topromotAIhairnawproducts.What.is1harnloof

influencersinthisstrategy?

a)Tocreateawarenessofthenewproducts

b)Toprovidediscountsandincentivestocustomers

c)Toofferexclusiveproductsamples

d)Toprovidecustomerreviewsandtestinonials

5.Thearticlementionsthatthecompanyisconsideringalimited-

timepromotiontoboostsales.Whatisthepurposeofthispromotion?

a)Tocreateasenseofurgencyamongcustomers

b)Toincentivizecustomerstopurchasemultipleproducts

c)Tointroducethenewlineofproductstothemarket

d)Toassessthere