埃森哲-宝马中国BMW电子商务战略规划建议书.pptxVIP

BMWeCommercePlatform

AccentureProposal

Beijing|Nov,6th2025

ConfidentialityNoticeandDisclaimerThisProposalhasbeendevelopedinresponsetotherequestbyBMW(China)Co.,Ltd.(the“Company”).ThisProposalismadeavailabletotheCompanyonthebasisthatitwillusethecontentsonlyforthepurposeofconsideringtheappointmentofAccentureasaproviderofservicedescribedintheProposal,andthattheProposaloranypartthereofwillnotbeshown,readorpassedtoanypersonotherthanacurrentemployeeofthecompanywhohasaneedtoknow.Theinformationcontained