公司战略与战略管理：经历与体会.ppt

Agenda What’s about Strategy? It’s about large organization for a sustainable competitive advantage in long term execution After the company’s mission statement, strategy is the next thing Should be measured and communicated  Agenda IBM Company Mission Statement The IT industry evolution in 1980-1990’s Splendid middle 80’s  Trends of Open system Momentum changes  From Growth to Control The historical valley of IBM in 1993 Lou Gerstner took CEO Position in April 1993 after IBM’s huge loss  Two key decisions No new Strategy to announce Keep IBM integrated as one company Financially survival…improve…and growth…NEW strategy 3 years late, eBusiness strategy announced How is strategy set forth? External – Traditional IT products business margin squeeze and technical trend changes  Unique advantages – scale economy, management system, customer bases, branding, nature expansion, asset A believe and strategic forecast IT and business management co-relations – business model How is strategy set forth? External – internal factors Inertia, momentum Mission – believe Organization Measurements Culture Model and operation Agenda BU Strategy with a common template is necessary for consistency management Strategic Intent Vision ( 3 – 5 years ) Be the market share leader, thought leader and strategic partner in enabling our customers to transform into on-demand financial institutions Goal Achieve xxx revenue target by xxxx Expand (Offerings) from xx% to xx% of IBM revenue portfolio from FSI by xxx Build first on-demand show case in Financial Industry by xxx Objective (20xx) Achieve xxx revenue from FSI Achieve US$xxxM of (certain Solution) revenue Gain leadership position in distribution software by xxx Grow revenue from xxxx (Industry) by xx% Build ebusiness on demand offering capability and package Culture and Climate Talent Current Human Resource Assessment Training and Development Program Perf