【毕业论文】广告语言研究：品牌命名，语言特点及翻译.docVIP

【标题】?广告语言研究：品牌命名，语言特点及翻译 【作者】贺芷然 【关键词】?品牌??品牌命名??语言特点??翻译 【指导老师】蒋朝霞 【专业】英语教育 【正文】1. IntroductionAs the development of economy, its pattern has taken on the feature of globalization obviously. After participating in the WTO, Chinese products will face more furious campaign. While the core of the campaign is the quality of products as well as brand. To deal with it well, we should not only elevate the quality of products, but also pay attention to establish brand and consolidate brand.In fact, neither brand nomenclature nor translation is a question that is single filed concerned. Both of them concern about linguistics, social linguistics, economics, consume psychology, aesthetics and so on. The evidence has proved that brand nomenclature and translation will put a significant impact on the manufactory. If a brand is perfect and well translated, it will bring a great profit to the manufactory. Otherwise, it may be a fatal beat to the manufactory or the country. In addition, it will also give a bad impression of the manufactory to the consumers. So this paper begins with brand nomenclature, and then it presents linguistic features and translations from various views, including linguistics, social linguistics, translation and consume psychology.2. Brand Nomenclature?Trademark is another form of advertising slogan, the direct and shortest form. It sometimes appears with a slogan and sometimes appears alone. When appearing alone, its role equals that of a slogan. Additionally, the trademark is the symbol of products. The first task of advertisement is to make brand name well known or solidify public impression of it?.So advertising designers should focus on the position of trademark in spread, making it conspicuous. But the part remembered by people is generally the word, namely the brand name or trademark words.2.1The Origin and Development of BrandThe word?“brand” originates from?“brandr”, a word of ancient Norway, means?“a sign of hot iron”. It expres