阅读_Lecture_2_广告风云录.pptVIP

Unit 2 广告风云录 BackgroundTypes of advertising 商业广告 Commercials advertisement 公益广告 Public service advertisement 招聘广告 Recruitment advertisement 户外 Outdoor advertising Sandwichboard advertising P29 Types of advertising 购物指南 Shopping guide 橱窗广告 Window advertising 口头 Word-of-mouth advertising 分类 classified 未分类 unclassified Types of advertising Digital advertising Television advertising / Music in advertising Radio advertising Online advertising Types of advertising Physical advertising Press advertising such as a newspaper, magazine, or trade journal. Mobile billboard advertising In-store advertising is any advertisement placed in a retail store. It includes placement of a product in visible locations in a store, such as at eye level, at the ends of aisles and near checkout counters 4. Street advertising Types of advertising Coffee cup advertising Coffee cup advertising is any advertisement placed upon a coffee cup that is distributed out of an office, café, or drive-through coffee shop. Career Recruitment advertisement CV Word workshop Seminar Division 部门 department Colleague 同事 Sydney 悉尼 考试中：首都、重大城市的拼写 Singapore Tokyo London Paris Washington N.Y. LA SF  有关“职业”的一组同义词 3 mins Word workshop 1.trade 一般来说是指需要技巧而非高深学问的职业，可译为“职业”、“手艺”。例如： He is learning the carpenters trade. 他在学木匠手艺。 Shoemaking is a useful trade. 做鞋是一种有用的手艺。 Word workshop 2．business表示一个人经常的，且赖以生活的职业，但是侧重于商业方面，尤指银行业、商业、企业等行业中的工作。例如： My business is real estate. 我的职业是经营地产。 同时，business也可指一般职业，如问别人干哪一行时，可以说：Whats your business? Word workshop 3．occupation指一个人经常担任的工作，不论是否领取工资。例如： By occupation she is a housewife.她的工作是管家。 这是因为尽管她没有外出工作，但她负责管理整个家庭，照顾一家人的生活，她的管家工作就可以称为occupation，而不能用其他词来代替。当然，干工作而又领取工资的也可称为occupation。 Eg.：The principal occupation of the inhabitants is to feed peacefully on tourists. 当地居民的主要职业是靠招待旅游者平静的度日。 Word workshop 4．employment指受雇于他人，领取工资以谋生计，并且是比较固定的工作。例如： His employment is that of a bookbinder. 他的职业是装订工。 Word workshop 5．career职业、事业、专业。指某种经过特殊训练，而又为之献身的终生事业，带