关联理论（交际培训课件）.pptVIP

关联理论 Relevance theory Sperber Wilson The form of Relevance theory In 1986, Dan Sperber and Deirdre Wilson drew attention to the central importance of relevance decisions in reasoning and communication. They proposed an account of the process of inferring relevant information from any given utterance. To do this work, they used what they called the Principle of Relevance: namely, the position that any utterance addressed to someone automatically conveys the presumption of its own optimal relevance. The central idea of Sperber and Wilsons theory is that all utterances are encountered in som