营销调研英文词汇Dictionary.pdf

w 页码，1/ 16(W) R esource L ibrary D ictionary Whether youre looking for an obscure phrase or your basic marketing definition, the AMA Dictionary has it all! Originating from the print version in 1995, were always adding new terms to keep marketers up to date in the ever- evolving marketing profession. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Term D efin ition S ee A lso A . D. Little Refer to See Also column to the right. product Business Profile business Matrix portfolio models A .S.E.A.N. Refer to See Also column to the right. Association of South East Asian Nations A/B Testing A/B testing, at its simplest, is randomly showing a visitor one version Multivariate of a (A) version or (B) version- and tracking the changes in Testing behavior based on which version they saw. (A) version is normally your existing design (control in statistics lingo); and (B) version is the challenger with one copy or design element changed. In a 50/50