员工对企业履行网络信息无障碍社会责任的影响因素模型构建.docVIP

  员工对企业履行网络信息无障碍社会责任 的影响因素模型构建# 胡立斌，陈静，杨晨燕* 5 10 15 20 25 30 35 40 （西安交通大学管理学院，西安 710049） 摘要：数字时代，网络已经融入人们的生活。但视障人群的生理缺陷造成了他们与网络之间 的鸿沟。网络信息无障碍能够维护视障人群享受信息化的平等权利，加强与社会的沟通联系， 使其更好地参与到社会生活中来。实施网络信息无障碍是企业社会责任的一部分，而员工作 为企业的一部分，有一定的能力促进企业履行这一责任。本研究以员工为心理感知和作用主 体，建立了员工影响企业履行网络信息无障碍社会责任的理论模型。把员工的三种心理需求： 控制权需求、归属需求和道德需求，以及员工对企业社会责任感知的重要性、对网络信息无 障碍知识的熟悉程度五个因素作为影响员工对企业履行网络信息无障碍社会责任意愿施加 的压力。本研究旨在找到和理解员工影响企业提供网络信息无障碍的因素，从而推进网络信 息无障碍的建设。 关键词：数字鸿沟；网络信息无障碍；企业社会责任; 员工心理动机 中图分类号：C93 A Model of the Factors Affecting Firms Decision to Engage in CSR on Web Accessibility OH Lih-Bin, CHEN Jing, YANG Chenyan (School of Management, Xi’an Jiaotong University, Xi’an 710049) Abstract: The Internet has been integrated into our everyday life. However, for the visual handicaps, physical disabilities have created a divide between them and the Web. Web Accessibility can help visual handicaps to enjoy equal rights and to have easy access to the wealth of information on the Internet. Providing Web Accessibility can be considered as an important component for firms to manifest corporate social responsibility (CSR). Employees being an integral part of the firm can play a crucial role in this process. This paper proposes a conceptual model to understand how employees can influence firms’ decision to fulfill their social responsibility on Web Accessibility. We suggests that five factors can affect employees’ intention to exert pressure on firms to engage in CSR on Web Accessibility, including three psychological needs: need of control, need of belonging, need of meaningful existence, relevant knowledge of Web Accessibility and perceived importance of CSR. It is hoped that our work can contribute toward a better understanding of the factors that can promote wider implementation of Web accessibility by firms. Keywords: Digital divide; Web accessibility; Corporate social responsibility; Employee psychological motives 0 引言 网络已经融入人们的生活之中。以计算机和互联网为核心的信息技术已在日常生活的许 多方面都发挥着重要作用。网络促进了人类社会的进步，并且丰富人们的精神世界。然而， 随着