跨国石油公司在华投资战略研究.pdfVIP

跨国石油公司在华投资战略研究 摘要 现代企业已经进入了战略制胜的时代。自20世纪70年代至今，跨国石油公司 的战略几经调整，主要经历了多元发展——回归主业——跨国并购——可持续发 展四个阶段。各大跨国石油公司在华投资战略中所呈现出的特点引起了我们的关 注：一方面，跨国石油公司源源不断进入中国市场，不停地加大对华投资金额； 另一方面，这些国际巨头将投资方向集中在产业下游，重在获取分销渠道。 本文借鉴跨国公司理论，对当今世界大石油公司在中国投资的各种战略进行 了深入的分析，总结了投资战略特点以及实施的效果。对近年来我国石油需求的 变化和加入WTO后各种环境的改变进行归纳，并分析其对跨国石油公司战略选择 的影响。从而有针对性地提出战略重点和战略措施，对中国石油企业实施“走出 去”战略提供现实的指导意义 关键词：跨国石油公司，投资，战略 I 跨国石油公司在华投资战略研究 Abstract The modern enterprise has entered a time of strategic victory. Since the 1970s, multinational oil companies have adjusted their strategy several times, experienced a major diversified development - return to the main industry - cross-border mergers and acquisitions - of sustainable development in four phases. And the characteristics showed in the major multinational oil companies investing strategy in China arouse our attention. On the one hand, multinational oil companies continue to enter the Chinese market, continuously increase the amount of investment in China; On the other hand, these international giants will focus on investment in downstream industries and access to distribution channels. This thesis refer to multinational companies theory, carry out big oil companie