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外文题目: Demographics and Consumption Patterns in Urban China
出 处:Population Research and Policy Review,2010,no.29
作 者: Farhat Yusuf Gordon Brook
Demographics and Consumption Patterns in Urban China
Farhat Yusuf Gordon Brook
Abstract:This study examines differences among urban Chinese consumers and their consumption patterns in three major cities—Beijing, Shanghai and Tianjin—utilising data from a nationally representative sample survey conducted in 2005. Differences were found in these consumers’ age distribution, education level, household composition, birth and death rates, income, expenditure patterns and consumer durable ownership rates. Beijing and Shanghai, the two most affluent cities in China, exhibited the highest consumer durable ownership rates and the highest cost of living. While previous research has frequently segmented China in terms of a rural versus urban dichotomy or by geographic region, this study suggests that the urban Chinese do not constitute a homogeneous market. Further, it is suggested that both geographic region and income, which varies between rural and urban settings, are sound bases for segmenting this important market.
Introduction
The increasing prominence of China on the world stage is evident in many areas. In October 2003 they became only the third country to achieve manned space flight. August 2008 saw Beijing host the summer Olympic Games. Economically, China is one of the largest and fastest growing consumer markets in the world. For example, its domestic market for consumer electronics (video, audio and game console products) and personal computers is expected to be worth US$50 billion in 2011, having grown by 20% in the 3 years since 2008 (Datamonitor 2007a, b). With regard to structure, the Chinese economy is rapidly becoming a market economy. In contrast to earlier
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