中国音像出版业发展战略研究.pdf

中国音像出版业发展战略研究 Abstract In the great development and prosperity of culture, audio-video publishing industry has played a key role, which has the functions of mass entertainment, cultural education and etc. Therefore, the study on the development strategy of audio-video publishing industry conduces to the industry development in the long term, enhances Chinas cultural soft power and increases its appeal overseas. From Porters theory of management perspective, the paper systemizes the status quo, characteristic and exiting problems of audio-video publishing industry in recent thirty years from 1978 to 2008, then analyses the key factors in this industry’s development. The aim of this paper is to develop a scientific strategy of the audio-video publishing industry on the basis of systematic and clear knowledge about the future development of it. The paper makes up the deficiency that previous study is not systematic and in-depth enough. Data analysis and scientific management theories used in previous study on this industry are inadequate. Therefore, the research achievements in this paper provide a basic framework with data integrity and clear analysis. The study finds that compared to the industry condition thirty years ago, there is a great development for our nation’s audio-video publishing industry at present. However, in the long term, China’s audio-video publishing industry is still confronted with many problems. It can be measured in terms of six key development elements- production factors, demand condition, related and supported industries condition, enterprises’ management strategies, framework and competitors, oppor