论江西省邮政名址数据的开发和利用.pdfVIP

要 我国加入 WTO 以后，国门进一步开放，经济更加活跃，为邮政发展商函提供 了巨大的发展空间。商函业务发展的核心和基础是名址数据库。邮政作为百年字 号的老企业，在履行传递信函等普遍 务的同时，拥有了大量有效的用户名址数 据，如何建设、利用好这些资源对邮政今后的发展有着重大的意义。本文从研究 邮政名址数据开发和利用的意义出发，通过对先进国家、地区邮政运用邮政名址 数据发展商函业务的经验进行分析，结合江西邮政名址数据营销目前的状况以及 存在的问题，提出了下一步发展的建议和意见。 首先，本文简要介绍了什么是邮政名址数据以及相关术语，阐述了邮政名址 数据的形成过程以及它在邮政业务中的地位和作用。 其次，对江西邮政名址数据开发和利用的进程、现状，以及江西邮政在开发 和利用名址数据过程中存在的问题进行了详尽的说明。 随后，介绍了德国、新加坡等发达国家以及广州、南昌市新建县等先进地区 利用邮政名址数据发展商函业务的事例及经验。 最后， 据新形势下邮政企业发展的要求，结合目前江西邮政运用名址数据 进行营销时存在的问 ，提出了“扎实内功，苦练外功，内外兼修”的发展对策， 并对其进行了详尽的阐述。 关键词： 邮政名址数据 开发 利用 对策 1 Abstract After Chinas accession to the WTO, it s door opening up further, and its economy become more active, it provide a huge space for the development of Direct Mail for Post. The core and the foundation of Direct Mail is database of name site. As the 100-year old enterprise, in the transmission of letters and other general services, Post owns a lot of effective user site, and how to construct and to use the resources have great significance to the future development of the Post. In this paper, from the significance of researching the development and use of the post name site, through the experience of utilizations in the advanced countries and cites, combinations the current situation and problems existed in the development of the Jiangxi Post, according to marketing information and, then put the next step of development. First of all, this paper briefly introduced the general theory of post name site and related terms, then described the forming process and it s role of the postal service. Secondly, detail notes the process and the site of the Jiangxi Post, meanwhile, explained the problems existed in the course of developing and using post name site. Subsequently, introduced the stories and experience