行业协会的服务供需状况研究 ——以广东省九家全省性行业协会为例.pdfVIP

摘 要 本文从俱乐部产品的角度出发，以广东省九家全省性行业协会为研究对象， 通过深入分析其服务供给情况，从信息服务、开拓市场、技能培训、行业咨询四 个维度来总结行业协会服务供给与会员企业服务需求的情况。从九家全省性行业 协会的调查分析中发现，我国大多数行业协会的服务供给与企业需求之间存在的 较大差异，表现为服务意识缺乏、服务领域狭窄、服务方式单一、服务水平低下 等，而造成这种供需差异的原因包括了传统政治文化因素、行政管理体制因素以 及行业协会自身能力的因素。最后，本文构建了一个理想化的行业协会服务供给 模式，可供行业协会完善服务供给参考与借鉴。 [关键词]行业协会；服务供给；企业需求 III Abstract In this paper, from the perspective of the theory of club goods, the author took nine provincial trade associations in Guangdong in firms of theirs service provision as research objects, and analyzed the relationship between trade associations and member firms in information services, expanding markets, skill training and trade consulting. The author found that investigating and analyzing in those nine provincial trade associations revealed large disparities which is caused by traditional political culture, the system of administrative control, and trade associations’ own capabilities, in the demand and supply of current trade associations and enterprise, reflected in: lacking of service consciousness, narrowing in community service, simplifying service type, degrading standard of service. Lastly, the author set up an idealized mode for service provision in trade associations, which is worthy to bring some salutary lessons. Keywords ：Trade Associations ；Service Provision; Firm Demands; IV