企业差异化战略研究——以A 企业为例.pdfVIP

摘要 我国自从加入WTO之后，随着我国经济的发展，生活水平的不断的提高，人们对于 电子消费品的需求以指数爆炸的方式激增。而电子消费品需求量的不断增加，又促进了 其上游电子化学品PCB的发展。但是加入WTO之后，我国的企业所面临的竞争环境越来 越激烈，不仅要面对国内同行业的竞争，还要和国际巨头抢夺客户。企业要在激烈的竞 争之中保持竞争优势，维持客源,就必然结合市场和企业自身的状况来选择适合于企业自 身的竞争战略。本文通过对A企业相关情况进行简要介绍之后，以A企业目前面临实际 困境为出发点，对A企业当前所面临的宏观、中观和微观环境进行了详细的阐述，并分 别用 PEST、波特五力模型和 SWOT 分析模型从以上三个层面进行分析，并结合企业面临 的实际困境，从而改变企业的竞争战略，又原先的成本领先战略转向了差异化战略，最 终将差异化战略作为A企业的核心竞争战略来和竞争对手竞争。并将企业实施差异化竞 争战略前后企业的财务状况和市场占有率等方面进行对比，从而最终得出，差异化战略 确实给企业带来了明显的优势。进而说明了差异化的竞争战略在PCB药水行业的重要性 和有效性，这样就从理论上提供了差异化竞争战略确实是一种比成本领先战略更适合中 国PCB行业的竞争战略，同时，也为以后相关的企业在面临同样困境的时候提供了一种 新的解决方案，具有一定的现实意义。 关键词：电子化学品,竞争战略,SWOT,差异化 I Abstract Since the accession to the WTO, China As Chinas economic development, standard of living continues to improve, people surge in demand for consumer electronics to the exponential explosion. The increasing demand for consumer electronics, but also facilitated the development of its upstream electronic chemicals PCB. But after joining the WTO, Chinas enterprises facing competitive environment is more and more intense, not only to face the competition of the domestic industry, but also compete for customers with international giants. Among enterprises in the fierce competition to maintain a competitive advantage, maintain the customer base is bound to combine market and business conditions to select a competitive strategy for the enterprise itself. In this paper, a brief introduction to the relevant circumstances of the A Company to A company is currently facing a real predicament as the starting point A company is currently facing the macro, meso and micro environment described in detail, and