体育产业投融资项目风险管理研究.pdfVIP

论 文 摘 要 随着我国政府对体育产业发展的大力支持，社会各界投资体育产业的热情 逐渐蔓延。我国现阶段体育产业投融资项目与发达国家相比，仅处于萌芽状态， 投资主体已经从政府一手操办转为以国家为主，地方、企业、个人多渠道、多层 次、多形式的体育产业投资模式，从一定程度上解决了体育产业资金不足的问题； 并且投资范围从体育产品生产扩散到举办体育赛事、体育场馆设施建设、体育文 化活动和健身娱乐项目等，开始真正壮大体育本体产业，充分开发相关产业，产 业结构得到一定的调整和良性发展。但纵观近几年投融资项目，投资者能真正获 益的寥若晨星，体育经济、社会体育学界开始深入到这个领域，初步判断，体育 产业投融资项目失利的原因主要是对体育产业投融资项目风险管理的缺乏。因 此，本研究对体育产业投融资项目的特点进行剖析。运用 PEST 环境分析理论， 对我国进行体育产业融资活动的整体环境进行分析。目前我国投融资环境总体来 说表现良好，并且在针对体育产业的投融资政策、平台上进行了一系列的革新， 体育产业项目走投融资道路应该说是具有发展前景的。并且在此基础上，以项目 风险管理以理论依托，通过大胆地将检查表法、模糊综合分析法运用到风险识别 和风险评价过程中，将项目风险管理理论引入体育产业投融资风险管理中，确定 了以风险识别、风险评价、风险应对的基本模式，并且介绍了常用的风险识别和 评价方法，特别对利用检查表法、模糊综合评价法进行风险识别与评价作了详细 说明。最终建立稳定的风险管理框架，提出了具有指导意义的风险应对措施。 关键词：体育产业，投融资风险，项目风险管理，风险识别，风险评价，风险 应对 Abstract With the strong support of our government on the development of sports industry, the enthusiasm of the community investment in the sports industry is gradually spreading. This stage the sports industry in China compared with developed countries investment and financing projects, only in its infancy, of investment from government-sponsored transfer to the country-driven, local governments, enterprises, individual multi-channel, multi-level, multi-form of the sports industry investment mode, from a certain extent to solve the problem of inadequate funding of the sports industry; production proliferation and investments range from sports products to organize sports events, sports facilities construction, sports and cultural activities and fitness and recreation programs, began to really grow the industry of sports body full the development of related industries, and industrial structure adjustment and healthy development. However, judging from recent years, investment and financing projects, very few investors are able to really benefit from the sports economy, so