湖州老娘舅中式快餐市场拓展问题研究毕业论文.docVIP

毕业论文 （20_ _届） 湖州老娘舅中式快餐市场拓展问题研究 摘 要 浙江老娘舅餐饮有限公司是一家以“低热量、无公害、合理营养”健康饮食为经营理念的中式快餐连锁企业。老娘舅已经成功突破了传统中式快餐的经营模式，用颠覆性思维创造了简单的傻瓜化操作。老娘舅开创的中式快餐新模式，对改革开放三十年来一直难以突破传统运营模式的中式快餐行业，具有划时代的意义。Abstract With the economic development and deepening of exchanges between China and foreign countries, fast-food industry oversea gradually entered the Chinese market, and formed the phenomenon of prosperity. Chinas long history and culture created a high quality, wide field of vision, multi-angle, deep-level food culture, however, Chinese fast food industry has been stagnant in the small-scale small workshop stage, di