湖州老娘舅中式快餐市场拓展问题研究毕业论文.doc

毕业论文 （20_ _届） 湖州老娘舅中式快餐市场拓展问题研究 摘 要 浙江老娘舅餐饮有限公司是一家以“低热量、无公害、合理营养”健康饮食为经营理念的中式快餐连锁企业。老娘舅已经成功突破了传统中式快餐的经营模式，用颠覆性思维创造了简单的傻瓜化操作。老娘舅开创的中式快餐新模式，对改革开放三十年来一直难以突破传统运营模式的中式快餐行业，具有划时代的意义。Abstract With the economic development and deepening of exchanges between China and foreign countries, fast-food industry oversea gradually entered the Chinese market, and formed the phenomenon of prosperity. Chinas long history and culture created a high quality, wide field of vision, multi-angle, deep-level food culture, however, Chinese fast food industry has been stagnant in the small-scale small workshop stage, did not form the high standard of management and operation system and business strategies. Zhejiang Lao Niangjiu Food Co., Ltd. is a Chinese fast food chain corporation with the healthy food business philosophy ,which is low heat, pollution-free, rational nutrition. Lao Niangjiu have successfully broken through the traditional Chinese fast food business model, created a simple fool way of operation by subversive thinking. Lao Niangjiu create a new model of Chinese-style fast food, has a great significance in the traditional business model of the Chinese fast food industry, which has been difficult to break through during the past three decades since reform and opening up. But now the Chinese fast food has still not yet formed their own unique business model, the concept of chain management applications is very imperfect, people know little of the knowledge management system standard, in this case, Chinese fast food simply can not compete with Western-style fast food. Therefore, this thesis will study the Chinese fast food market development situation in Huzhou Lao Niangjiu , expanding the occupation of Chinese fast food market.  Against this background, inducing and analyzing the major contributors’ view and concept, inspecting the development of the fast food industry from domestic and foreign advanced theory and practical experience in the development of Chinese fast food,