后危机时代浙江机电产品出口竞争力研究毕业论文.docVIP

毕业论文 （20_ _届） 后危机时代浙江机电产品出口竞争力研究 摘 要 近几年，浙江机电产品出口贸易发展迅猛，浙江机电产品出口一度超过纺织类出口，跃居成为浙江省第一大类出口产品。但是在金融危机的席卷之后，尤其经历了2009年最为艰苦的一年后，虽然现在的出口形势已有所好转，但是后危机时代的到来令国际市场的不稳定性更加凸显，机电产品出口仍面临着诸多考验。 本文根据相关文献和数据资料，系统地研究了在后危机时代背景下浙江省机电产品的出口竞争力情况。从各项数据显示，浙江省机电产品出口在进入2010年后开始出现回暖的趋势，呈现出的特点主要有：单月波动大；技术密集型产品的比重在增加，结构进一步优化；以加工贸易为主，民营企业成为主力军等。然而存在的问题也有很多，如贸易摩擦和壁垒的增多；国外需求量的减少；出口市场过于集中；缺少自主品牌等等。针对这些问题，本文认为政府应合理运用WTO原则，积极完善制度，而企业应增强自身技术创新能力，积极开拓新市场，政府和企业应加强合作，共同促进浙江机电产品的出口竞争力。 关键词：Abstract In recent years, export trade of mechanical and electrical products in Zhejiang is developing rapidly. The quantity of mechanical and electrical export products is more than the textile goods and becoming the No.1 in Zhejiang. After the financial crisis, especially through the toughest year-the year of 2009, although the export situation has been improved, the international market become more instable out of the Post-crisis era and the export of mechanical and electrical products is still facing many challenges. This essay analyzes the export competition of mechanical and electrical products in Zhejiang in Post-crisis era systematically according to the literature and data. Based on the current data, from the year of 2010, the trend of mechanical and electrical products export in Zhejiang is in well recovery, showing the main features such as: the large fluctuations in single month, the increasing and optimization of skill-intensive products, with the processing trade as the prime trade way and the private enterprises as the main force. However, there are still many problems, for example, trade friction and trade barriers are increasing, export products is in low demand, the export market is too concentrated, independent brands is in very lack. Against these problems, this paper account that the government should use the principles of WTO reasonably, open new markets, enhance technological innovation capability. Keywords: Post-crisis era; Mechanical and electrical products; Export competition目 录 1 国际竞争力研究概述