基于产业转型的宁波文具品牌国际化路径研究毕业论文.docVIP

毕业论文 （20_ _届） 基于产业转型的宁波文具品牌国际化路径研究 摘 要 宁波市作为“中国文具之都”，文具产业对于宁波的经济具有举足轻重的地位。然而，2007的金融危机，国家经济宏观调控、人名币升值、退税率降低、劳动力短缺、新劳动法的出台、原材料高位徘徊以及国际上不断提出的反倾销调查等都在严峻考验着宁波的文具企业。面对着东南亚国家的崛起，低成本的优势将不再，以低风险的贴牌生产方式将不再适合宁波的大多数文具企业。如何在后金融危机时代继续引导中国文具产业的发展，如何在诸多挑战中仍然屹立不倒或逐渐发展壮大成为了宁波文具企业不得不面对的现状。 本文主要从宁波文具产业现状、品牌国际化现状与问题、产业转型对于宁波文具企业的意义和对宁波文具品牌国际化的作用，以及目前宁波文具企业在产业转型中存在的问题进行分析，旨在提升宁波文具品牌的整体竞争能力，提出相应的对策和建议，使宁波文具品牌在国内和国际市场更具竞争力，提升宁波文具品牌的整体竞争能力。 关键词：Abstract As the capital of stationery in china, Ningbo stationery industry plays an important role in Ningbo economy. However, the financial crisis, 2007 national economic macro regulation, even currency revaluation, drawback is reduced, and the workforce shortages, of the new law enacted, raw materials and high international continuously put forward hovering in the anti-dumping investigation on such ordeal of Ningbo stationery company. Facing the rise of southeast Asian nations, low cost advantage will no longer, with low risk OEM production mode will no longer suitable for most of the stationery enterprises in Ningbo. How to time the financial crisis ongoing guide China stationery industry development, how in the challenges still stands defeat or gradually develop became Ningbo stationery enterprises have to face the situation. This article mainly from Ningbo stationery industry status, brand internationalization of present situation and problems, in Ningbo stationery industry transformation of enterprises in Ningbo stationery brand meaning and the role of internationalization，And currently Ningbo stationery industry transformation of enterprises in the existing problems are analyzed，Designed to improve the overall competitiveness of Ningbo stationery brand ability, put forward the corresponding countermeasures and Suggestions ,in order to make Ningbo stationery brand in domestic and international market more competitive, and ascend Ningbo stationery brands overall competitive power. Keywords: Stationery industry; brand internationalize; Indu