文化差异对国际商务谈判的影响论文7.pdfVIP

毕 业 设 计 题目 文化差异对国际商务谈判的影响 学生姓名 谭芬芳 学 号 201116300432 专 业 商务英语（国际贸易） 班 级 商务1104 指导教师 黄湘媛 二 O 一 四 年 五 月 文化差异对国际商务谈判的影响 [摘要] 全球经济一体化进程的加快使跨国界的商务活动与日俱增。商务谈判是各 类商贸活动的关键环节。来自不同文化背景的谈判者有着不同的价值观和思维方 式，国际商务谈判不仅是经济领域的交流与合作，也是文化之间的交流与沟通，而 且文化因素的作用至关重要。 这就意味着谈判者要在国际商务谈判中了解各国的不同文化，并在此基础上扬 长避短，制定出合理的谈判策略，从而避免冲突的产生或激化，赢得谈判的成功。 [关键词] 全球经济一体化 商务谈判 文化 策略 2 目录 一 国际商务谈判与文化概 述 ····························································1 （一）文化的概念和内 容 ········································································1 1. 文化的概 念 ··································································································1 2. 文化的内 容 ··································································································1 （二） 国际商务谈判中的文化差 异 ··············································2 1. 语言和非语言行为的差 异 ·································································2 2. 风俗习惯的差 异 ······················································································2 3. 价值观的差 异 ···························································································2 4. 思维习惯的差 异 ······················································································4 5. 宗教的差 3 异 ·································································································4 二 文化差异对国际商务谈判的影 响 ·············································5 （一）文化差异对谈判思维方式的影 响 ···········································5 （二）文化差异对谈判方式的影 响 ····························