休闲游憩活动和游憩需求之研究——以台湾为例.pdfVIP

休 闲 游 憩 活动 与游 憩需求 之研究 ——以台湾为例 吴勉勤 台湾观光学会 摘 要：拓展体闲旅游市场之首要条件，即为有效掌握游憩需求，作好事前的需求调查与预测，乃争取休闲 旅游市场必要的工作。当国际休闲旅游市场快速转变之际，休闲旅游产业为提升本身产品之附加价值 (AddedValue)，增进市场竞争力，必须重新整合建立休闲旅游产品与资讯架构，贯彻企业流程改造，才能突 破现状。休闲游憩产业成功之道，在于确实做好内部与外部管理，并以顾客需求为导向，如此才能满足顾 客的期望(Expectation)，让产业受到广大顾客群之肯定。 关键词：休闲 ;休闲游憩 ;休闲活动 ;游憩需求 有其一定之 ＆迫为之。换 #游憩需求之 §、资源特性、 箕质的意义 独特之吸弓 游憩设施辐 TheResearchofLeisureRecreationActivityand RecreationDemand ——Taiwan WuMianqin TaiwanTourismSociety,Taiwan,China Abstract..Recreationtravelindustryisasegmentofrecreationindustry.Astheprogressoferaandthe promotingoflivinglevel,recreationtravelisattachedmuchmoreimportanceandisbecominganessential partofpeopleslife.Becauseofthefastgrowingofrecreationneed,peoplenowhaveacorrectattitude towardrecreationtravel,besides,thetrafficisbecomingconvenient,moreandmorepeopleenjoy outdoorrecreationalactivitieswhichpromotesthewholedevelopmentofrecreationaltravelactivities. Thefirstthingtoenlargetherecreationaltravelmarketistofamiliarwithrecreationaltravelneedanddo wellwithinvestigationandanticipationandsomeessentialmarketwork.Asthetransitionofrecreational travelmarket,recreationaltravelindustryhastorecomposerecreationaltravelproductsandinformation, carryingoutenterpriseprocedureschangetopromoteitsaddedvalueandmarketcompetition.The succeedwayofrecreationaltravelindustryistodealwiththemanagementofinsideandoutsideandbe guidedwithcustomersdemand,suchcansatisfiedcustomersexpectation,andcustomersgiveagood comment. Keywords:recreation;recreationaltravel;recreationalactivities;recreationaldemand