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Verbal_Communication_II.ppt
Verbal Communication II Culture and word meaning Source In a desert somewhere in Africa, Jingo, a tribesman, picked up an object dropped from a passing plane. What was it? Jingo and his fellow tribesmen activated their world knowledge and reached an interpretation of the object, namely it must be something from their God. Since kids all tried hard to own it and started fighting, which never occurred before, the tribal head thought that their God had sent a message of some sort to warn them that something bad was going to befall them. A decision was made that Jingo must go to the edge of the earth and throw the object away. In fact, it was only an empty Coca-Cola bottle. ---Gods Must Be Crazy Words do not mean anything by themselves; people attribute meaning to them. The process by which people generate a meaning: we look at the word, activate the knowledge about the word in our mind and reach an interpretation or meaning for the word. The meanings of words are usually conventionalized(约定俗成). Types: In a CCTV quiz hosted by Wang Xiaoya, an American guest who could speak some Chinese was to choose the correct meaning of 终身大事 from the following four choices:工作,事业,婚姻,生死. Although he fully understood the literary meaning of this term (the most important thing in one’s life), he didn’t work out the meaning we Chinese attach to it until the host gave him some hint. Why did he have difficulty figuring out the implied meaning? Conventional meaning E.g. Politician: 1). A person whose business is politics; (denotation) 2). A person who doesn’t usually keep his promises, often cheats for his own selfish purpose. (connotation) Equivalence in different language? The report was divided into several parts… ensuring the smooth return of Hong Kong and promoting the reunification of the motherland. (Beijing Review. Mar, 17-23. 1997. p.7) He will officially take office on July 1, 1997, the day Hong Kong reverts to China. (Times. Dec. 23. 199
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