网上创新竞争中发布者欺诈行为防范机制研究.pdfVIP

网上创新竞争中发布者欺诈行为的防范机制研究* 郑海超 ；侯文华 ；石柳1 1 1 （1. 南开大学商学院，天津 300071 ） 摘要：互联网为开放式创新提供了新的平台，企业在互联网上发布创新问题向外部的解答者悬赏解答方案，最优 方案的提供者获得报酬，这种模式称为网上创新竞争。多数学者关注网上创新竞争中发布者的利益，很少研究如 何防范发布者的欺诈行为来保护解答者的利益。网上创新竞争是连接发布者和解答者的双边市场，因此对解答者 利益的保护非常重要。因此，本文研究目标确定为：基于业界实践和理论文献构建网上创新竞争中发布者欺诈行 为的防范机制框架——总结防范机制的类型和创新竞争的类型，并将二者相互匹配。研究发现：对企业重要的、 需求清晰的创新问题，只能采用集中式防范机制；不重要的、需求清晰的创新问题，既可以采用集中式防范机制， 也可以采用分散式防范机制；不重要的、需求模糊的创新问题，只能采用分散式防范机制；重要的、需求模糊的 创新问题，没有合适的防范机制，不适合采用网上创新竞争。 关键词：网上创新竞争；威客；发布者；解答者；欺诈；防范机制 中图分类号：xxxx 文献标识码： xxxx The research on Mechanisms to Prevent Sponsor Fraud in Online Innovation Contest 1 1 1 Haichao Zheng ；Wenhua Hou ；Liu Shi (1. Business School of Nankai University, Tianjin 300071, China) Abstract: Internet provides a new effective way for open innovation. Corporate can submit contest problems online to seek solutions from external solvers, and the solver who submits the best solution will get the award set by the sponsor. Most of current research in this area aims to improve sponsor ’s profit, and seldom pay attention to developing mechanisms to prevent sponsor fraud for the sake of solvers interests. Online innovation is a two-sided market which including the network of sponsors and solvers, so protecting solvers’ interests is very important to the health and growth of this business model. Based on industry practices and academic research, this study aimed to construct a sponsor fraud prevention mechanism framework by summarizing classifications of sponsor fraud and online innovation contest, and matching them together. The results were presente