市场营销学讲授法多样化探索_郭淑缓.pdfVIP

12 2 ( ) 20 10 6 J ournal o f A gr icultural U niver sity o f Hebei( Ag riculture F or estr y Education) 市场营销学讲授法多样化探索 1 2 1 郭淑缓 , 郭洪生 , 刘 爽 ¹ ( 1 , 07100 1; 2 , 07 1001) : 讲授法是市场营销学教学方法中的主导方法, 是有效运用其他教学方法的基础讲授法有利于在约束条 件下 好地完成教学任务实现教学目标, 传授多于教材的丰富知识 , 把/ 教书0 和/ 育人0 二者有效结合根据市场 营销学的学科内容和特点, 探索顾名思义延伸举例对比推理分析多样化的讲授法, 使其 有生机和活力, 提高 教学效果 : 市场营销学; 讲授法; 推理分析 : G 64 2 0 : A : 1008- 6927 ( 2010) 02- 0252- 0 3 Exploration on diversification methods for lecture on marketing cource 1 2 1 GUO Shu- huan , GUO Hong-sheng , LIU Shuang ( 1 Colleg e of H um anities and So cial Sciences , A gr icultural U niversity o f Hebei , Baoding 07100 1; 2 Per sonnel , A g ricultur al U niv ersity of H ebei , Bao ding 07 1001) Abstract: T he method fo r lect ur e is t he dominant one o f market ing t eaching m et hods and basis fo r ef fective u se of ot her m et hods It is co nducive t o completion of teaching t ask s t o realiz e t he t each- ing aim , im part ing more kno w ledge, and com bining t he / t eaching0 and / educatio n0 ef f ectively A ccording t o t he co nt ent s and f eat ures of marketing, t he es say h as ex plored several m et hods fo r lect ure including name sug gest ing, ex t en sio n, ex ample, co mp ar ison and reaso ning t o make the method f or lect ur e mor e lively and vigor ou s t o improve t eaching eff ect iveness Key words: mar