新职业英语教案.docVIP

《 新职业英语 》第 1 教案 课 题 Unit 1 Organization 课 时 2 目的要求 (知识目标、能力目标、素质目标) Teaching objectives: 1) Grasp the main idea and structure of the text; 2) Master the key language points and grammatical structures in the text; 3) Reading strategy and methods 教学重点 与难点 Teaching focuses: 1) the main idea of the reading A ; 2) the key language points and grammatical structures in the text. 课堂整体 设计思路 Teaching procedures: Step 1 Greetings Step 2 Course Introduction Step 3 Warming-up Step 4 Background information Step 5 Reading A Step 6 Homework 教学反思 教学过程 教法学法及 时间分配 Teaching procedures: Step 1 Greetings Step 2 Course Introduction Step 3 Warming-up 1) ask Ss a question: What is a logo? 2) ask Ss to look at the logos in Task 1 and give the names of the countries; 3) ask Ss to brainstorm as many companies as possible, then invite several Ss to present their answers. Background information Bavarian Motor Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles. Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is currently one of the world’s largest automakers. Ford Motor Company is an American multinational corporation and one of the world’s largest automakers. Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations. Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the “2008 Fortune Global 500”. Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart. Samsung Group is the largest company of the Republic of