【毕业设计.论文】基于结构方程模型的城市旅游形象影响因素测评.pdfVIP

人文地理 2010 年第6 期总第116 期 文章编号： （ ） 1003-2398 2010 06-0125-06 基于结构方程模型的城市旅游形象影响因素测评 1 2 1 陶玉国 赵会勇 李永乐 ， ， 1.徐州师范大学历史文化与旅游学院 徐州221116 2.徐州市旅游局 徐州221003 （ ， ； ， ） EVALUATION OF INFLUENCING FACTORS OF CITY TOURISM IMAGE BASED ON STRUCTURE EQUATION MODEL 1 2 1 TAO Yu-guo , ZHAO Hui-yong , LI Yong-le ( 1.School of History Culture and Tourism, Xuzhou Normal University , Xuzhou 221116, China; 2.Tourism Bureau of Xuzhou, Xuzhou 221003, China) Abstract: The attitude theory offers a convergence platform for city image and city tourism image. A struc- tural equation model of city tourism image is built in the context of city image. However, the study of city tourism image is rare. It is a structural equation model with casual relationships, which is made up of 8 latent variables and 28 observed variables. 8 latent variables are tourism attractions perceptive, tourism service per- ceptive, satisfaction, loyalty, people character of urban, people competencies, urban competencies and urban character. The first four latent variables are based on traditional tourism image portion, and the last four latent variables are based on urban image. Based on the analysis of skewness, kurtosisi and Cronbach Alpha relia- bility of data, applying the software SPSS15.0 and LISREL8.70, taking Xuzhou as an example, the paper ana- lyz