4 Tourism Marketing 旅游管理专业英语（第二版）课件.ppt

Tourism Marketing Lesson 14 Contents Contents THE END 1.Marketing Conception of marketing. It includes all of the various actions of the organization that are aimed at providing customers with superior value. Conception Marketing, in economics, is that part of the process of production and exchange that is concerned with the flow of goods and services from producer to consumer. 4 Ps 4 Ps McCarthy divided marketing into four general sets of activities(4 Ps), and it has become so universally recognized. Product Pricing Promotion Place Product The Product management aspect of marketing deal