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Abstract
over20 hasbecome
After of an
years advertisingindustry
development．Chinese important
andis a rolein sociallife。TEDAthe
industryplayingvery beingcenter,a
importantpeople’S
coaatal has after ten of has
new formedin almost been
region Tianjin development，and
years
a roleinthe asa underthecentral
playingleading city’Seconomy．Butmunicipalitydirectly
hasa environment，infected
govenmlent，Tiandinrelativelyunsatisfactoryadvertising especially
the
by stronger ofnearby advertisingagencies，
competitivenessBeijing．Tianjinnongovernmental
facetstheir
basedondifferentof
though，stillgrowcontinuously competitivestrength．and
strong
thuscontributealotto economical
Tianjin‘S development．
the withthe of
of exterior
DuringdevelopmentTianjinadvertisingindustry，alongchanges
andinterior reducedtheir
enviromnent have business
conditions，manyenterprises
andthushavelostsome andeventhe
competitivcncss developingopportunities existingspace，
duetosuch the
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