旅游目的地形象认知的研究——以枣庄为例.pdf

ABSTRACT．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．III1 Abstracts．．．．．……………．．………．…………………．．……………．………．……………………………．IAbstract……………．．．．．…………………………．．．………………．………．…．………．…………………………．IIIMethods………………………………………………………………………………………．2Model……………………………………………………．．13Methods…………．．……．………………………………．……………………．…15DestinationDestination……………………………………………………4DestinationDestinationDestinationDestinationDestination………………．．7Destination…………………………．8FactorsPresentPracticalFourFrameworkProblemsTheTheoreticalTourismTourismThreeGeneralTourismTwoTourismTourismTourismTourismTourismChineseResearchContents………………………………………………………………．．1LiteratureReviewCharactersticsResearchononononOne4．14．2ResearchReview………………．．…．．．………．．．………………．·…．……………．．．………4ResearchTourismTourismCoNTENTSTourismTheoreticalTourism．………．．．…．………………………………………………．．1andStudiesStudiesStudies…………………………………………………………………………．．6StudiesSatisfactionSituationSituationTheoriesofThisofofoftheofofoftheof0of0ofof6Studies…………………………………………．．．．．……………………………52．12．1．12．1．22．1．32．22．2．12．2．22．32．3．12．3．22for3．13．23．35andthethethethethethethethethethethetheIntroduction……………………………………．…………………．．……………………．．……．1Innovation……………………………………………………………………………………………21．11．21．31．41 Market．OrientedWaterVisitorsVisitorsDestinationDestinationFiveFactorsFactorsFactors……………………………………………………………………．……．34EducationEvaluation…………………………………………………………………．．21GeneralToudsmGovernmentTourismTouristEconomicalbrand……．．3aTourismTourismConcreteConcreteConclusions………………………………………………………………………………………………27Role…………………………………………………………．30RationalResources………………………………………………………………3CannalChannels…………………………………………………………．324．34．3．14．3．24．3．34．4ConcernedCountermeasures………………………………………………………30Commodities………………………………………………………33TourismStatistics…………………………………………………………………………………．1Statistics…………………………………………………………………………19Situation9andSixof66ofofGendersofofofTourist’SofofofTourist’Sofofthe6．16．1．16．1．26．1．36．26．2．16．2．26．2．36．36ofMotive……………………………………………………………………………25totoforand5．15．1．15．1．25．1．35．25．2．15．2．25．35．45．4．15．4．25