职场英语写作--Chapter 1 导论 (with an Introduction to the Course).pptVIP

Syllabus （《教学大纲》） * 职场英语写作 Professional English Writing 李向奇 Mobile: Email: flslxqstevenlee@ Password: flslxqstevenlee Sept. 21, 2012 * Outline Part I Fundamentals of business writing Part II Criteria for effective business writing Part III Contents and formations of the book Part IV Problems to be tackled in this course * Part 1. Fundamentals Theories related to communications Human needs Stroking and Johari window Theory X and Theory Y Marketing concept Intercultural knowledge /SRC(自我参照标准) * 1.1 Maslow’s Hierarchy of NeedsMASLOWS HIERARCHY OF NEEDS * Human needs Lower level needs physiological Safety Social Higher level needs Esteem Self-actualization * 1.2 Stroking and Johari window Stroking Transactional （相互作用的）term for identifying the way others give recognition to a person Positive stroke, E.g. receiving congratulatory phone calls or letters Negative stroke, E.g. receiving hurtful comments * 1.2 Trust Leads to Reciprocal Sharing Depicted in Expanded Open Area in Johari Window Chapter 1 Johari Window * 1.2 The Johari Window 1. Free or open area ---what we know about ourselves and others about us. 2. Blind area --- others know about us , but we don’t know about ourselves 3. Hidden area --- Things we know about ourselves ,other don’t know 4. Unknown area --- things we don’t know and others don’t know about us * The Johari Window The purpose of communication is to expand the open area , decrease the blind and hidden area , therefore leading to higher level of interpersonal sharing. Trust is something that must be earned. Trust and openness lead to better communication between two people. In business, we aim at both task–oriented communication and emotional communication. * 1.3. Theory X and Theory Y of management Styles Theory X: A Traditional Style --meets lower level of human needs, exercise strong control over the employees; --employs external incentives. E.g.