面子需要概念的维度划分与测量.pdfVIP

39 2 ( ) Vol. 39, No. 2 2009 3 Journal of Zhejiang University(Humanities and Social Sciences) Mar. 2009 DOI: 10. 3785/ j. issn. 1008942X. 2009. 02. 0 10 面子需要概念的维度划分与测量 一项探索性研究 宝贡敏 赵卓嘉 ( , 310058) [ ] , , , , , : ( 1) , , , ; ( 2) , , [ ] ; ; ; Conce tual Structure and Measurement of Face Need: An Ex loratory Research Bao Gongmin Zhao Zhuojia (Dep artment of E nterp r ise Management, Zhej iang Univ ersity , H ang z hou 310058, China) Abstract: T h dil mma of fac ( m ianz i) has long b n r cogniz d as on of th major dynamics in th Chin s soci ty around w hich int rp r sonal r lationship r volv s. As a crucial cultural l m nt, it som how d t r min s th w ay p opl b hav . B caus of th compl xity and ambiguity of th conc pt, inv stigation r lating to fac lags far b hind, and mpirical vid nc s ar scarc . By m ans of fi ld r s arch and statistical analys s, this articl conc ntrat s on th dim nsional structur of fac n d and its quantitativ m asur m nt . W sugg st that : ( 1) fac and fac n d ar both multidim nsional conc pts; individual fac n d can b divid d into thr typ s: abilitybas d, r lationshipbas d and mor albas d; according to its origin, fac consists of at l ast thr parts, nam ly ability, int rp rsonal r lationship and morality; ( 2) individual n d for fac is diff r nt from p rson to p rson, not only in th r sp ct of int nsion, but also in classification. Key words: fac ( mianz i) ; fac n d; dim nsions; m asur m nt [ ] [ ] http: / / ww w . journals . zju. du . cn/ soc [ ] ( [ ] 1. , , , , ; 2. , , , 2 :