国际市场营销课件第一章精要.pptVIP

International Marketing国际市场营销 Lecturer：Guo Suqing Marketing Concept Model Chapter One International Marketing Briefing Objectives When students finish this chapter, they should be able to accomplish the following: Definition of marketing Marketing concepts and functions of marketing Definition of international marketing Reasons to do business in international markets International marketing practice of Chinese companies 1.1 What is marketing? 1.1.1 Definition The process of building lasting relationships through planning, execution and controlling the conception, pricing, promotion