目的地管理和目的地营销：打造优质旅游目的地平台.pdfVIP

Destination Management and Destination Marketing: The Platform for Excellence in Tourism Destinations Alastair Morrison Abstract Destination management and destination marketing are relatively new phenomena in tourism professional practice and in the tourism literature. They have now, however, become recognized as being integral to the success of a tourism destination. This article traces the history of the scholarly literature development and professional practice in d