外贸函电Business English correspondence unit 1---3.pptVIP

Business English Correspondence Instructor: liuli Department of Academic affaires mapur@nau.edu.cn Assessment Class attendance and participation 10% Questions answers 10% Final examination 80% Business English correspondence inquiry Some main business documents Contract (sales confirmation) Letter of credit Invoice Packing list Bill of lading Insurance policy Quanlity/ weight certificate Origin certificate Draft Unit one: business letter writing (1)Principles of good communication (2)parts of a business letter (3)form and structure of business letter (4)Envelope Addressing (1)Principles of good communication Principle one:7 Cs: Consideration “you attitude” Courtesy Clarity Conciseness Concreteness Correctness completeness you attitude is not always workable “You did not pay sufficient attention to the letter sent to you on January 20th ,2004. Possibly you did not notice the favorable price quoted to you. You should send your order as soon as possible.” We believe that our letter of January 20th , 2004 may not have stressed sufficiently how favorable our price quoted to you is. It’s hoped we shall have your order as soon as possible.(within the next few days) Pay attention to the rhetoric You told us that you did not receive the samples. We are sorry to learn that you did not receive the samples. Shorten wordy expressions: We have begun to export our machines to countries abroad. Use words to replace phrases or clauses In the event that you speak to Mr. Wood in regard to production, ask him to give consideration to the delivery schedule. Avoid misusing words,especially some prepositions. Sth be sold to (at) a reasonable price To send the samples on (at) your expense Supply the goods with (at) low price Complain for (of) the delay A heavy demand of (for) these goods A reply on (to) your letter To give (quote) a price To give (allow) a discount Please receive (accept) our